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By Sharon Hopkins

Pavan means wind, mukta means relieve or free and asana means pose. This asana is similar to many other yoga poses based on nature. It is being used to foretell the strength and power of the wind from within. It helps in removing the toxic gas present in your body. It creates space for fresh air in the body to create maximum utilization of the bodily resources.

This yoga pose would improve the digestive system very well. It would do real wonders to your stomach as the excess gas is being removed from the abdomen. The intestines also function better due to the removal of the gas. You can get rid of constipation by initiating this exercise in your life. The use of legs, hands and hips strengthens the hip muscles.

It is termed to be very useful for patients who suffer from sciatica and joint pains. It releases the muscles of the lower back creating an environment of relaxation for your body. The way this asana is performed it helps in massaging the colon. Any irritation with the bowel movement is also cleared while doing the asana properly.

This exercise stimulates your liver, small and large intestine as well as the spleen. The abdominal area is very well strengthened by the performing pavanamuktasana. Your sagging body attains a level of firmness to perk you up. The abdomen, thigh and hip area are toned while performing the asana. Our body is well equipped to produce acids; pavanamuktasana normalizes that level. It brings hydrochloric acid to a normal level.

Problems relating to acidity are averted. If you are facing any back problems that is also cleared. It is a good exercise for the abdominal muscles as it tones the abdominal wall making much stronger and useful. This wind removing technique helps the entire body. It purifies the impure air creating a fresh supply of blood to the entire body. Level of diabetes improves so does your blood pressure.

It may look simple and easy to perform this asana but do not get fooled by it. If need be you can take help of any of your friends or your yoga instructor while doing this asana. The key element about performing this asana is the inhaling and exhaling part. You should do this at least for three to five minutes.

Warning: The reader of this article should exercise all precautions before following any of the asanas from this article and the site. To avoid any problems while doing the asanas, it is advised that you consult a doctor and a yoga instructor. The responsibility lies solely with the reader and not with the site or the writer.

About the Author: Sharon Hopkins handles sites related to yoga which opens a new door of knowledge towards yoga and its health benefits

Pavanamuktasana Yoga Asana

purifies the impure air for better funtioning of your body.

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Encounter Slimming Treatment in Singapore

by

Henry Force

With the boom in glamour industry, the need to look good has caught the hearts of the world, be it young or old. The glamour industry has placed such a stress on beauty through media campaign that age does not matter anymore. Everyone wants to look good whether they are in their 80s or in 20s. One such progress is evident in the beauty treatment along the line of face slimming. If you are looking for such treatments then Singapore is a place to be as it offers the world s modernized and also affordable beauty treatments. There are many options of face slimming treatment in Singapore.

Let s see what face slimming treatments actually includes. Before we look into the options of the treatments, we must first understand why the face slimming seems to be an essential requirement. There are many shapes of faces that we see around the world. No two faces seem to be alike. However, as stated above the glamour industry has placed a trend of special faces that have been made a standard of beauty. Such options for face slimming treatment in Singapore exist that transform a face into the worldly standard of beauty.

They say that beauty lies in the eyes of beholder but the beholder if stricken by the commercialism see the beauty is a certain face shape. The chubby and round faces are out these days. Everybody wants to get an almond or heart shaped face with prominent cheeks and aquiline nose. A strong jaw is also appreciated with less saggy skin around the chin and jawline should be defined. The face slimming treatment in Singapore offers all such things to make your face a beautiful face for the world to see and appreciate.

Dysport , BTX-A and Botox Cosmetic provide methods of the jaw and face slimming. Let us take the example of jaw reduction. If you have a very broad jaw which gives the look of being masculine while you are feline, then a jaw reduction will give you a soft look then a hard one. It will take advantage of your strong jaw lines while reducing the skin surrounding it to give you a great look. If you want to restructure your bones then that is another option provided in face slimming treatment in Singapore. If you have chubby cheeks that make your face look round, then you can use the Botox treatment to tighten your muscles or go for a non-surgical face slimming surgical treatment. In this, injections are used to slim down the muscle fat around the cheekbones area. Approximately about six weeks, the treatment will show it s effect after which you will be able to see prominent cheekbones.

If you want to opt for such treatments and also want to be discreet about the treatments, then the best idea is to explore the face slimming treatment in Singapore offers and the clinics. Most of the clinics promise to be discreet about revealing your name and make sure that during the treatment, you do not meet anyone known or unknown. A lot of celebrities have gotten their treatments done in Singapore without having to be subjected to media watch, skepticism and glare

face climming treatment in singapore

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byadmin

If you are looking for a new home for you and your family, it can be helpful to enlist the aid of a professional who handles Real Estate Sales in Oceanside NY. By doing this, you will often find it is easier to find a home well suited for your needs in a timely and efficient manner.

Many people today may feel they can locate and buy their own home as well as a professional. While there are a number of resources online to help you in trying to accomplish this, often it can still be a struggle. Most online resources are spread out, and this requires a great deal of work to gather information. In addition, online sources only include homes that are officially for sale. Because of this, it is difficult to get the upper hand on homes coming up for sale in the near future.

Using a professional who works in Real Estate Sales in Oceanside NY can help in eliminating these issues. Most real estate professionals have access to listings and other services a buyer may not be able to obtain online. They also subscribe to local listings services, a buyer may not be willing to invest in. This can make it much easier for the professional to know what is available for sale in the area.

Since a professional will work with a network of other agents, they often will share information about potential homes to be listed in the near future. This can be a great help in making sure a client can see a potential home and make an offer before someone else does. These types of leads can be invaluable to a person looking for a home designed to fit their specific needs.

Anyone who is considering purchasing a new home will find there are many ways a professional can help make the task of finding and buying a home much easier. This can be a great benefit in helping to make this type of complicated purchase proceed more smoothly. For more information on how a professional can assist you with your home buying needs, please Click Here.

Submitted by: Darry J.Oswald

Typically, a gastric bypass surgery involves a 4- to 6-day hospital stay and 2 to 3 days for a laparoscopic approach. Most people can return to their normal activities within 3 to 5 weeks.

Gastric bypass surgeries may cause dumping syndrome. Dumping syndrome occurs when the small intestine fills too quickly with undigested food from the stomach, as can happen following gastric bypass surgery. This occurs when food moves too quickly through the stomach and intestines. It causes nausea, weakness, sweating, faintness, and possibly diarrhea soon after eating. These symptoms are made worse by eating highly refined, high-calorie foods (like sweets). In some cases you may become so weak that you have to lie down until the symptoms pass. After gastric bypass surgery, you will need to train yourself to chew your food thoroughly, eat slowly and not overeat.

Talk to your doctor about the exact level of risk gastric bypass surgery may pose for you. As with any major surgery, gastric bypass carries risks such as bleeding, infection and an adverse reaction to the anesthesia. A risk of death has been associated with gastric bypass surgery. It’s important to follow your doctor’s directions in preparing for gastric bypass surgery. Bypass surgery in unresectable distal gastric cancer. However, it does not have any of the risks of nutritional deficits associated with gastric bypass surgery.

Risks common to all surgeries for weight loss include an infection in the incision, a leak from the stomach into the abdominal cavity or where the intestine is connected (resulting in an infection called peritonitis), and a blood clot in the lung (pulmonary embolism). About one-third of all people having surgery for obesity develop gallstones or a nutritional deficiency condition such as anemia or osteoporosis.

Most people who have gastric bypass surgery quickly begin to lose weight and continue to lose weight for up to 12 months. One study noted that people lost about one-third of their excess weight (the weight above what is considered healthy) in 1 to 4 years.1 Although some of the lost weight may be regained in time.

The laparoscopic approach showed similar results, with 69% to 82% of excess weight lost over 12 to 54 months.

About the Author: The most common surgery for obesity is

Gastric Surgery

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2003 Vadim Smolyanov and Valentina SmolyanovaTranslated from Russian. We shall be glad to receive your remarks on stylistics, grammar, and content.Chapter I. Evolution of lifeless matterWe more likely fortunately than unfortunately are in the world where there is a time-space and a matter where a duality, variety and constant changes exist. But how to manage to describe World or its any phenomenon if you being in it?The most interesting phenomenon known to a science is the Great explosion, a birth of the universe which was about 15-20 billion years ago. What had become the reason of it? The condition of the universe before the birth cannot be transferred by words means. It is follows of the known ancient texts concerning creation and essence of our world (the Bible, Vedic and Dao). This condition is described as containing All and Nothing simultaneously. Ancient texts force us to disconnect thinking logic and to trust in supersensual perception. But a problem, we have no supersensual perception. So we shall try to create model of development of a matter with the help of the empirical data, existing theories and logic, but we shall take position of ancient doctrines as the entry condition: “All in Nothing, Nothing in All”. Is lawful to conclude on it basis that the explosion reason was occurrence of the Unity (point). Occurrence of the Unity created the occurrence of the Variety potential (infinity). Unity and Variety as the total difference has made explosion. The aspiration from Unity to Variety has automatically given birth to opposite aspiration from Variety to Unity. These two aspirations have created a matter, space-time, all processes and the phenomena around of us and inside us. Difference of Unity and Variety, a point and infinity has given birth to space-time. Internal aspiration of superelementary particles to Unity and an external pulse to Variety have forced its to space overcoming and to participating in irreversible processes of uniting and disconnecting , that has given birth to time-line (an one-orientation from the past to the future) and a matter. After the era of Great explosion which last very short time interval was finished an era of Great association was begun with duration no more than t=10 in degree -35s. During this period there was a first phase transition of a matter (phase transition is a change of a condition of a matter, for example, transformation of water into steam). Superelementary particles and superelementary antiparticles have appeared in this era. Here there was a global copying of Unity and Variety on internal elements of system as difference between of superelementary particles and superelementary antiparticles and occurrence of gravitation. There were first interactions and first particles focused on interactions (gluons). The following period is marked by the next phase transition of matter. It is the period of androns formation (protons, neutrons, electrons, etc.). Nuclear forces are the basic interaction at this stage which were allocated from gravitation and have found a duality, ability to draw or push away. There were first microsystems where interactions between a few quarks form large variety of elementary particles. It is a first level of complexity known to a science. The aspiration to association at the bottom level is appeared in variety at the top level. All evolution of a matter proceeded by this principle. Chapter II. Evolution of alive matterThe following significant period of evolution (about 3-4 billion years ago) was occurrence of alive matter which incorporates variety of a lifeless matter. At the first sight, an organism and mentality of animals continued to evolve by means of lifeless matter principles from simple to complex with inherent in all alive aspiration to reproduction and self-preservation. Taxis (knacks of spatial orientation aside favorable or from adverse conditions of environment, for example, turn of plants according to daily movement of the sun or change of elementary organisms movement depending on a chemical compound of environment) of monocelled developed in conditional and unconditioned reflexes (response of an organism to irritation) of multicellular, reflexes of the elementary were transformed to complex instincts (the genetic incorporated programme of actions is started at concrete external conditions) of insects. And, at last, at the supreme animals we notice abilities to training and the decision of simple tasks, for example use of boxes by the monkey for bananas gotten. The basic direction of mentality evolution and of organism evolution is considered increase of ability to fast adaptation at fast environment changes. Because of it is considered mammals are more advanced than, for example, insects. Id like to not agree with this thesis. In a counterbalance of mammal ability to training and abilities of separate bodies to change of the functions without genetic changes at insects is an opportunity under adverse conditions to be long time in an embryon or to be exposed to a genetic mutation due to fast alternation of generations. We can mark from it that all animals and all flora is perfect essences and evolution completeness organisms. We can observe completeness in monocelled colonies, in behaviour of plenty bees or supreme animals. The biosphere of our planet during evolution has gotten a homeostasis (the medical term designating balanced harmony of an organism). We shall designate two principles of biosphere homeostasis. The first principle is a principle of “narrow specialisation”. Almost all kinds of an animal and flora specialise on rather narrow segment of food or inhabitancy, for example, being divided on herbivores and carnivorous. With the help of it steadily-renewable ecological circuits are built. The second principle is “return proportionality between adaptability and ability to breeding”. This principle does not allow to breed, for example, to large predators and to destroy all of herbivores. There is one more principle – “the god does not give horns for the butting cow”. The nature does not give superadvantage in bodies (powerful canines, claws or horns) and abilities (speed of movement, etc.). That can break a homeostasis (this principle can be related to the first because additional abilities expand “specialisation”). The evolution shaped these principles during billions years. So biosphere as against a lifeless matter includes the variety and forms unity through a homeostasis. The alive matter shows integrity at the top level uniting variety of the bottom level of system. Or otherwise the aspiration to variety at the bottom level is appeared in unity at the top level.E-mail: vsmolyanov@yahoo.comURL: www.chelovek-center.ru

Jollibee, More Than Just a Name

by

C.Layug

Jollibee s Yumburger and ChickEnjoy are among of Filipinos best choices when it comes to hamburgers and deep fried chickens. This is because Jollibee has become a household name for Filipinos all over the Philippines, considering Jollibee as the Philippines national fast-food restaurant.

For 3 decades, Jollibee has been serving their unique blend of American-style fast-food menus that every Filipinos have come like and have grown to love. And today, Jollibee has become a name that every Filipino across the world has considered as the largest fast-food restaurant in the country.

Though Jollibee is popular for on its own name, part of its success came from its acquisitions of some of the most prominent and famous fast-food restaurants in the Philippines.

The company acquired 80 percent of Greenwich Pizza in 1994, enabling it to penetrate the pizza-pasta segment. From a 50-branch operation, Greenwich has established a strong presence in the food service industry. In early 2006, Jollibee Foods Corp. bought out the remaining shares of its partners in Greenwich Pizza Corp., equivalent to a 20% stake, for P384 million in cash. In 2000, the company acquired Chowking, allowing Jollibee to be part of the Oriental quick service restaurant segment.

Aside from Greenwich and Chowking, Jollibee also acquired a popular bakery the provides some of the most delectable collection of cakes which is the Red Ribbon Bakeshop, another bakery company that serves “French style” bakery products which is D lifrance, and a new fast-food restaurant called Manong Pepe s. Visit any Jollibee Philippine website to learn of this.

Today, as of March, 2008, JFC has 1,466 stores in the Philippines namely Jollibee which has 627 stores, Chowking which has 377 stores, Greenwich Pizza which has 236 stores, Red Ribbon Bakeshop which has 194 stores, D lifrance which has 28 stores and Manong Pepe’s which has 4 stores.

According to its own Jollibee Philippine website, it has 23 stores overseas and among of those is Hong Zhuang Yuan from China, Lao Dong and Chun Shui Tang tea house from Taipei, and many more.

Jollibee also entered into a business contract with US-based Chow Fun Holdings LLC, the developer and owner of Jinja Bar Bistro on New Mexico, USA, in which Jollibee will have a 12% stake in the US-based Asian restaurant for $ 950,000.

Truly, Jollibee has become something more than just a household name, Jollibee has become a name that the whole world will someday come to like and love. Check out any Jollibee Philippine website to learn on how to buy and send Jollibee food products to your loved ones back in the Philippines.

Express Regalo is among of the top

online Philippine shopping site

that offers fast and convenient way of sending flowers and

gift Philippines

to your loved ones back home.Providing Personal Shopping Service and ordering online, by phone or any nearest LBC Branches.

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By Jerri Lily

3 U.S. Federal Reserve announced the second round of wide public concern quantitative easing monetary policy. The Fed will be before the end of June 2011 to buy 600 billion U.S. dollars of monthly long-term U.S. treasury bonds to accelerate the pace of U.S. economic recovery, while maintaining the federal funds rate to 0.25% in the zero level of the same. Some countries to respond quickly to the new U.S. order to prevent a large number of U.S. initiatives to encourage foreign capital influx.

South Korea to sell

4 Ministry of Finance Planning South Korea announced that it will “actively” consider taking measures to control capital influx. The same day, won the Bank of Korea to sell to the market to prevent the won-dollar exchange rate at the Federal Reserve implemented a new round of quantitative easing policy further higher.

South Korea responded, according to Reuters interpretation, is “send a message to the market.”

Brazil condemns

However, other participants party officials are not so much concern.

Brazilian Development, Industry and Foreign Trade Ministry, said senior officials, the Federal Reserve to use monetary policy tools to the United States around the country, “a denial” will ultimately lead to trade protection and other “retaliatory measures.”

According to him, trade protectionism as “cancer, will spread very quickly.”

Baral no mention of what measures will be taken in Brazil. However, the Brazilian government introduced various measures over the past few weeks to prevent the real exchange rate against the U.S. dollar continued to climb, including for foreign investors to buy Brazilian debt rate from 2% to 4%.

Summit embarrassment

South Korea is hosting next week’s summit of the Group of Twenty States. Reuters comments, South Korea hopes to encourage all parties during the summit on the global economic balance, the exchange rate cooperation and other issues to reach a consensus, so the control of capital inflows to avoid publicly announced in order to avoid a negative impact on the summit.

South Korean President Lee Myung-bak at the presidential Blue House 3 at a press conference that during the summit, the leaders will discuss Gyeongju, South Korea last month, the Group of Twenty Finance Ministers and Central Bank Governors meeting achieved.

Lee’s judgments with different exchange rates, Credit Suisse analyst Olivier abyad Ball said that all parties make a commitment to specific targets at this stage is unlikely, the summit is difficult to finance ministers and central bank governors in the results on the basis of a major breakthrough.

South Korean officials in public, to reach substantive agreement on the summit expressed optimism, but in private that the countries agreed to specific targets is unlikely.

Dog in the manger, “asking for the impossible”

Although the second round of quantitative easing Federal Reserve monetary policy and the size and manner close to market expectations, but many economists believe that the current slow economic recovery in the U.S., investor and consumer confidence in the context of a serious shortage, the Federal Reserve this policy, For the effect of stimulating the domestic economy or as the fish in the air.

“The United States is now the most serious problem is lack of effective demand, rather than the money supply is not enough. The Federal Reserve’s loose monetary policy some years ago led to a lot of dollars into the property, planted a ‘sub-prime crisis’ of the seed,” the Nobel Prize in Economics Laureate Stiglitz commented.

Stiglitz said that the current United States a greater need for a new round of fiscal stimulus program, rather than to further proliferation of liquidity, or the additional liquidity into the real economy will not quickly become assets, but rather into financial institutions and overseas, birth of a new asset bubble.

“Flood” leakage

Many economists said that as the U.S. dollar as the world’s major reserve currency of the special status, if the Fed to adopt a new policy of quantitative easing would be made “flood gate opening” spillover of the country, to bring other countries to exchange rate fluctuations, asset bubbles, the international financial system is unstable, and many other shocks.

If the new liquidity into the U.S. real economy can not effectively will remain in the financial institutions, profit-driven demand for capital, which was removed in various ways liquidity inflows will be higher capital gains in emerging markets.

The new round of Fed seems compelling quantitative easing, but not well-founded. With the Federal Reserve once again “release on” that other countries also need to prepared to deal with exchange rate of friction, trade disputes, regulatory and other aspects of long-term hot money ready.

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byadmin

Most all people enjoy spending time outdoors, but the sweltering heat of the summer sun can make it challenging to remain comfortable. While building an outdoor structure is an option that can make an outdoor space more pleasant, the cost associated with a project of this nature can be astronomical. Awnings in Orland Park are a great alternative, as they will provide shelter from the sun and rain, and can be installed for a price that won’t break the bank.

Home Preparation

The first step is to prepare the exterior of the home for installation of the support beams that are needed to hold the weight of the awning components. A technician will measure and mark where the support beams need to be located. They will then pre-drill the holes for the bolts that will hold the awning, which will ensure the device is installed in the correct location and that the bolts will be easy to start.

Support Bars And Awning Beams

Once the holes are drilled, the support bars will be secured to the house using the pre-drilled holes as a guide. Most contractors use aluminum bolts as they offer unparalleled strength and will not corrode due to exposure to outdoor elements such as rain. Once the supports are in place, they will then attach the Awnings Orland Park beams, which will serve as the framework for the installation of the awning cover.

Awning Cover Installation

The last step of the job is to place the awning cover over the support bars and beams. Once the Awnings in Orland Park is appropriately lined up, they will then use industrial velcro or plastic zip ties to secure it to the structure. As the awning is tightened onto the frame, it will begin to stretch, which will release any wrinkles that may have formed during shipment.

An awning allows anyone to enjoy the outdoors comfortably, and their affordability makes them a budget-friendly way to enhance an exterior area. The team at A Better Door & Window offers custom awning sales, installation, and repair services. Browse website to learn more about the full selection of awning products available and take the first step in making the most of any exterior living space.

Dog food is specially designed and formulated for the consumption of dogs and related canines in food. Dogs are considered omnivores, with a carnivore bias.

The nutritional value ofdog food lies in the ingredients, containing a mix of vitamins, minerals, and other essential nutrients that make up the necessary diet. If a dog does not receive the proper nutrients from its food, it could develop various diseases that may become fatal.

As mentioned, dogs are considered omnivorous, but carnivores do have certain requirements that a dog diet should contain. These include meat, bones, and other dietary supplements.

A dog eating such a diet is likely to get a number of health problems. This could include obesity or an under-developed digestive system. It also means that the dog is expected to consume more calories than he needs due to a lack of exercise.

There are also cases when dogs that do not eat properly and do not receive a proper diet may suffer from respiratory or kidney disorders. On the other hand, in several instances in which a dog is eating a good quality diet with all the nutrients required will be more likely to survive and live a long and healthy life.

However, to ensure that your dog receives the proper diet and avoid problems related to nutrition, you must consult a veterinarian about feeding him.

The first thing you need to determine in determining the right kind of dog’s diet is its specific nutritional requirements. Since different dog breeds may have specific requirements, you need to figure out which one you need to feed to your dog to ensure that it lives a healthy life.

Different dog breeds may require various things to make sure they live a healthy life, including particular nutrients so that they can digest food properly and have an excellent digestive system. You should consult your vet about the right foods for your specific dog to ensure that you give it the right kind of nutrition to help keep it fit and healthy.

Your vet can assess your dog’s current diet and can then determine if your dog needs dog food specially formulated for his breed or not. Some foods are specially made for dogs depending on the species of the dog.

Since each dog has its own specific nutritional needs, dog food made especially for them can help them achieve their potential. By giving your dog a well-balanced diet that contains all the essential nutrients that it needs to stay healthy, you can guarantee that your dog will live a longer and happier life and that he will continue to grow up strong and healthy.

Finding Healthy Dog Food

Not just does a healthy dog’s quality of life improve when they are fed healthy dog food with rich high-quality ingredients, their coats will also be shinier, they’ll have healthier teeth, and their bulk will be held in check. The best dog foods contain no artificial colors or preservatives and no preservatives at all, as well as no additives. They also contain plenty of the nutrients that your dog needs for proper digestive health, bone growth, and overall good health.

These naturally occurring and natural products are safe for dogs to consume and do not present any dangers to them. These products will not cause them to develop allergic reactions or be poisoned, either. These healthy dog foods will provide them with plenty of energy and a healthy diet to keep them fit and vibrant, while being able to lose weight and maintain a healthy weight as needed. They will be able to live longer with less illness than with less nutritious foods.

Your dog’s weight, age, breed, activity level, and even sex will influence the type of healthy dog food you should provide. If your dog is a senior dog or has developed some medical conditions, or has had surgery done, it’s best that you choose a food designed for this type of dog.

When choosing dog foods, select one that is made with all natural ingredients and that doesn’t contain the ingredients found in artificial foods that can be harmful to your dog. Choose one that is made in a facility that follows FDA guidelines when manufacturing its own dog foods and that contains none of the harmful chemicals used in the production of commercial foods.

A great way to check out these types of healthy food is to purchase it from a pet store or online, then read up on its label and see if it includes the ingredients you want your dog to eat.

When selecting healthy foods for senior dogs, remember to choose a diet that is low in fat and high in fiber. It is important that they stay in shape for the remainder of their lives so they can keep moving around and do physical activities, so you need to make sure they receive the proper amount of exercise to remain healthy.

If you know how old your dog is, choose one of these healthy dog foods and then add to it as they grow older. to ensure they have enough protein and essential vitamins and minerals for their growing body.

Healthy dog foods can range from the high-priced to the very affordable and they come in a variety of flavors, shapes and sizes to cater to each dog’s needs. Whatever your budget, there is sure to be an affordable and healthy dog food available to meet your dog’s needs.

When purchasing, be sure to check out the label first and check with your veterinarian on any of the ingredients you plan to include in your dog’s diet to make sure that your dog is getting the vitamins and nutrients they need to stay healthy.

You should also be aware of how much protein and fiber your dog has to eat each day to maintain a balanced diet. These are not mandatory nutrients, and many breeds of dogs will only need the minimum amount of both.

If you notice any problems such as bloating, diarrhea, or weight loss, contact your veterinarian as soon as possible so they can correct the problems.

By David Shoemaker I.

On any given night, restaurants have a certain number of tables and a set amount of time to serve food. The variables become the number of customers that need service and the times that those customers arrive. It is up to the manager to run the restaurant as efficiently as possible, which involves minimizing wait time and maximizing revenue. To both large and small independent restaurants, hotels, and chains, restaurant revenue management is of the utmost importance. The financial performance of the restaurant can vary wildly based on the success or failure of the food service management.

Most food service management relies upon intuition and years of experience to determine when and where to seat customers. A good manager can make a huge difference in the bottom line of the company. Some of the decisions that any manager might have to deal with include determining the value of walk-ins versus reservations. The manager must worry not only about filling tables through reservations, but must also protect the business from the risk of no-shows. When a party of three walks into the restaurant, but only a table for six is available, should the manager seat the party or wait and hope for a larger party to fill the seats? Intuition can only take a manager so far. Studies have been conducted on restaurant revenue management and effective analytical tools have been developed to identify problems, optimizing revenue generation. These tools can make a huge difference in the bottom line of a restaurant, regardless of its size or market share.

The goal of running a restaurant is to serve customers in the most efficient way possible while increasing the restaurant’s profitability. In order to do so, managers are increasingly needed to have a broad yet in-depth knowledge of all aspects of the restaurant business. In addition to having to provide counsel and manage the staff, managers need to consider meal duration, pricing and occupancy when attempting to maximize profit. To improve restaurant revenue management, managers often turn to service blueprints to enhance service delivery and upgrade customer service. The restaurant business relies not only upon attracting customers, but also on customer retention. The small difference in customer service can be the difference between a one-time customer and a loyal returning customer. Providing the best service possible through a customer-focused approach will have a profound effect on the bottom line and market share of a restaurant.

Food service managers have the difficult role of handling the various aspects of the food service industry. Without utilizing the tools that are now available, it is virtually impossible for a manager to handle client flow, menu planning, dining time, optimal table mix, meal duration and pricing in the most efficient manner. To increase the market share and profitability of a restaurant, managers need to take a closer look at restaurant revenue management and utilize the analytical tools that are available. Under the surface, the restaurant business is very complex, but valuable tools are now available to make maximizing revenue a lot easier.

About the Author: David Shoemaker is Vice President of Learning Solutions and Innovation at eCornell. For more information on

food service management

,

restaurant revenue management

, please visit http://www.eCornell.com

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