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Jollibee, More Than Just a Name

by

C.Layug

Jollibee s Yumburger and ChickEnjoy are among of Filipinos best choices when it comes to hamburgers and deep fried chickens. This is because Jollibee has become a household name for Filipinos all over the Philippines, considering Jollibee as the Philippines national fast-food restaurant.

For 3 decades, Jollibee has been serving their unique blend of American-style fast-food menus that every Filipinos have come like and have grown to love. And today, Jollibee has become a name that every Filipino across the world has considered as the largest fast-food restaurant in the country.

Though Jollibee is popular for on its own name, part of its success came from its acquisitions of some of the most prominent and famous fast-food restaurants in the Philippines.

The company acquired 80 percent of Greenwich Pizza in 1994, enabling it to penetrate the pizza-pasta segment. From a 50-branch operation, Greenwich has established a strong presence in the food service industry. In early 2006, Jollibee Foods Corp. bought out the remaining shares of its partners in Greenwich Pizza Corp., equivalent to a 20% stake, for P384 million in cash. In 2000, the company acquired Chowking, allowing Jollibee to be part of the Oriental quick service restaurant segment.

Aside from Greenwich and Chowking, Jollibee also acquired a popular bakery the provides some of the most delectable collection of cakes which is the Red Ribbon Bakeshop, another bakery company that serves “French style” bakery products which is D lifrance, and a new fast-food restaurant called Manong Pepe s. Visit any Jollibee Philippine website to learn of this.

Today, as of March, 2008, JFC has 1,466 stores in the Philippines namely Jollibee which has 627 stores, Chowking which has 377 stores, Greenwich Pizza which has 236 stores, Red Ribbon Bakeshop which has 194 stores, D lifrance which has 28 stores and Manong Pepe’s which has 4 stores.

According to its own Jollibee Philippine website, it has 23 stores overseas and among of those is Hong Zhuang Yuan from China, Lao Dong and Chun Shui Tang tea house from Taipei, and many more.

Jollibee also entered into a business contract with US-based Chow Fun Holdings LLC, the developer and owner of Jinja Bar Bistro on New Mexico, USA, in which Jollibee will have a 12% stake in the US-based Asian restaurant for $ 950,000.

Truly, Jollibee has become something more than just a household name, Jollibee has become a name that the whole world will someday come to like and love. Check out any Jollibee Philippine website to learn on how to buy and send Jollibee food products to your loved ones back in the Philippines.

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Jollibee, More Than Just a Name